When Budweiser® was introduced in St. Louis in 1876, Americans were still drinking heavy, dark European ales. But the crisp, palatable drinkability of Budweiser lager quickly caught on in that city and across America. In 150 years, its recipe of water, barley malt, rice and yeast hasn’t changed, and today a shining collection of Budweiser challenge coins toasts that rich heritage of beermaking craftsmanship. Brewing traditions meet minting traditions in the Budweiser 150th Anniversary Challenge Coin Collection, exclusively from The Bradford Exchange Mint. To mark this historic celebration, your officially licensed collection begins with Issue One, 150th Anniversary, followed by Issue Two, Since 1876. Soon, your collection will continue with Issue Three, Retro Can, Issue Four, Winter Clydesdales and additional Budweiser challenge coins, each a separate issue to follow.‡

Measuring 2 inches in diameter, each coin collectible in this collection is minted at America's oldest private mint and shimmers boldly in golden bronze with tri-chromatic, translucent colors. The front of each coin showcases highly detailed imagery honoring classic designs, events and iconography from 150 years of rich history, while the backs boast the A-B oval-diamond logo, signifying the brewer's identity and a wheat/barley border to represent traditional brewing ingredients and craftsmanship. To add gravitas to the presentation, it's also emblazoned with Budweiser's "Made of America" slogan and anniversary dates. Plus, each commemorative coin arrives sealed in a crystal-clear capsule for protection along with a deluxe display stand. This is a once-in-a-lifetime all-American milestone, so intense demand is expected for this rare collection. Hurry so you don't miss this opportunity. Order now!